LOTTE GRS

MF VIDEO GUIDE

Brand Story

LOTTERIA started its business in 1979 as the 1st Quick Service Restaurant in South Korea. Today as the pioneers and leaders of the
domestic food industry we are expanding our business worldwide through ceaseless business innovation, aggressive investment and
new product development to satisfy the tastes of Asians.
Under our motto ‘Delicious moment’ we are constantly developing new menus and our store designs to fulfill the quickly changing trends
and demands of our customers. Now, LOTTERIA is transforming from a fast food restaurant to a café-type restaurant to once again lead
the business as a new image of the Quick Service Restaurant(QSR).

01 Delicious moment
- Menu Diversity
- Signature Bulgogi / Shrimp Burger
02 Store Design
- Cozy and Comfortable
- Trendy and Sophisticated
03 Localization
- Menu Flexibility
- Local dish development
- Menu ‘Fit for Asians’
04 Marketing
- Various Marketing channels(ATL/BTL)
- Korea NO.1 brand(Korean Wave)
05 Training Program
- Up-to-date facility(Talent Development Team)
- Systemized Training program
06 CSR
- Community support
- Charity programs

Leading the growth of the domestic espresso coffee market and coffee culture, ANGELINUS Coffee uses only the best selected coffee
beans. After its launching in 2000, the brand has grown continually ever since. Striving to provide the best quality coffee and rich taste,
ANGELINUS Coffee seeks to deliver top products and services to our customers through systemized quality control, distribution, and
store management.

01 Quality
- Top-quality fresh coffee beans
- Six-Stage Automated Roasting System
02 Experts
- Coffee loving and passionate experts
- Certified Baristas and Q-graders
03 Cafe & Dining
- Wide selection of beverages
- Various food / bakery menus
04 Store Design
- Modern and cozy atmosphere
- Smart system stores
05 bakery café
- Bakery specialty store
06 Perfection
- Official members of SCA, ACE
- Brand Award Winner

STEP 01 Initial Contact
- Online(Website)
STEP 02 Assessment
- Company Profile
- Financial status
- Business Categories
- F&B experience
STEP 03 Market Research
- Market visit
- Market Research
STEP 04 NDA
- Basic conditions

STEP 05 Business Planning
- Business Evaluation
  - Feasibility
STEP 06 Term Sheet(MOU)
- Mutual Agreement of
  basic terms
STEP 07 MF Agreement
- Development/Franchise Agreement

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Brand Story