Conception is a business that operates and manages a large number of food and beverage brands in multi-use facilities such as airports and hospitals.

The concept business of LOTTE GRS is steadily growing from Gangdong Kyung Hee University Hospital in August 2016, SRT Station (Suseo, Dongtan, Jije Station), Haeundae Paik Hospital, Incheon Airport Terminal 1, Gimpo International Airport, Jeju International Airport, Gimhae International Airport leisure facilities, Hotel, and Amusement Park.
It is recognized for its ability to manage stores and operate brands based on long-standing franchise business know-how, and plans to continue creating new business areas by expanding various concept businesses.

  1. 2023
    08
    • Gimhae International Airport International Terminal 3F ‘Ple:eating’
  2. 2022
    06
    • Jeju National University Hospital ‘Ple:eating healthy'
    03
    • Lotte World Busan 'SKY 31 FOOD AVENUE'
  3. 2021
    06
    • Gimhae International Airport Domestic 3F ‘Ple:eating’
  4. 2020
    12
    • LOTTE WORLD ADVENTURE 2F The Three Wishes 'SKY 31 FOOD AVENUE'
    08
    • LOTTE City Hotel Jeju 22F 'C’ cafe'
    07
    • Jeju International Airport Domestic 4F ‘SKY 31 FOOD AVENUE’
  5. 2019
    12
    • LOTTE Department Store Busan Gwangbok ‘Oh Saek Myeon Jeon’
    11
    • Incheon International Airport Terminal 1 1F ‘SKY 31 FOOD AVENUE Incheon’
    09
    • Jeju International Airport International Terminal 3F ‘The Food House Jeju’
    08
    • Jeju International Airport Domestic Tarminal 2F ‘SKY 31 FOOD AVENUE Jeju’
    03
    • Centropolis B2 ‘SKY 31 FOOD AVENUE Jongno’
    01
    • Gimhae International Airport International Terminal 3F ‘SKY 31 FOOD AVENUE Gimhae’
  6. 2018
    05
    • Yeungnam University Medical Center
    02
    • Gimpo International Airport Domestic Terminal 4F
    01
    • Incheon International Airport Terminal 2
  7. 2017
    09
    • Lotte World Tower 'SKY 31 FOOD AVENUE Jamsil'
    04
    • Haeundae Pail Hospital
  8. 2016
    12
    • SR high-speed railway (Opened branches in 3 stations in Suseo, Dongtan and Jije)
    8
    • Kyung Hee University Hospital at Gangdong
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