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LOTTERIA
롯데리아 매장 사진 롯데리아 매장 사진 롯데리아 매장 사진 롯데리아 매장 사진

Brand Story

Delicious pleasure

Since 1979, Lotteria has established itself as the first hamburger franchise brand in Korea, Starting with its first store in Sogong-dong. It has expanded its business not only within the domestic market but also internationally. Recognized as a Quick Service Restaurant (QSR), Lotteria delights customers with a variety of menu items tailored to Korean tastes, using high-quality ingredients. Its modern store designs reflect customer preferences, enhancing the pleasure of dining out.
롯데리아

Core Value

  • Suitable
    As a Korean brand,
    it's perfect for the Korean palate
  • Challenge
    Continuously challenging ourselves
    to deliver customer satisfaction
    and finding new value
  • Friendly
    Friendly, close, comfortable,
    always at your fingertips
  • Variety
    Provide a variety of flavors and
    experiences to suit your taste
  • Enjoyable
    Always fun, playful, witty

BI

Logo type

Lotteria prioritizes customers and the environment, strives towards the future, and aims to cultivate a pleasant and comfortable living space through improving dietary habits. Lotteria implements an organizational culture of mutual support and growth.

Symbol&Emblem

The symbol mark is inspired by the English letters "L" and "O" of LOTTERIA, where the straight line of "L" represents safety and reassurance, while "O" symbolizes a flexible company that responds to customer demands and market changes and represents a top-down view of a hamburger bun.

The Lotteria Promise

  1. 01
    Sustainability of Food
    We use fresh, nutritious, and high-quality ingredients such as clean Australian beef and Korean beef to ensure that our customers can eat safely and with confidence.
  2. 02
    Sustainability of Customers
    We provide the best products, the best service, and the most convenient interiors to make our customers feel good by putting their needs first. by providing the best products, services, and convenient interiors.
  3. 03
    Sustainability of the Environment
    We strive to protect our precious planet by implementing environmental management practices such as voluntary agreements to reduce disposable products and participating in Earth Day light-out campaigns.
  4. 04
    Sustainability of Society
    Through the "Hope ON" campaign, we raise funds every month to help our neighbors in need.
  5. 05
    Sustainability of the Korean Restaurant Industry
    We are thinking about the future of Korean food service culture as a leading company in domestic franchise market by developing Korean-style products such as bulgogi burgers and rice burgers as well as inventing new products.

Quality Certifications

Quality Guarantee (HACCP)

Lotte GRS complies with the Hazard Analysis and Critical Control Point (HACCP) protocol, which means that we pursue a preventive approach to hygienic management in food production in order to guarantee our food’s safety. Food ingredients and our manufacturing, processing, distribution, and consumption of food products are analyzed to identify potential hazards. Preventive safety measures for any identified hazards are systematically implemented to ensure the safety, integrity, and high quality of our food products.

Safe food production plans are formed and management is performed accordingly. All of our management procedures are thoroughly documented. Standardized food hygiene activities are carried out using scientific and technological methods, in a simplified and organized manner.

  • Hazard Analysis
    Analysis of pathogens and other biological, chemical, and physical hazards that can occur in the food production process
  • Critical Control
    Point
    Focused management to prevent, eliminate, or sufficiently reduce hazards
  • HACCP 식품 의약품 안전청
    위해요소 중점관리 우수식품

Environmental Certifications

Lotte GRS was the first in the Korean restaurant industry to acquire the internationally recognized ISO 9001 certification. We are continuing to improve our environmental management and quality control through a wide range of efforts, to ensure that we always remain a trusted company.

  1. ISO 9001: Quality Management Systems Certification ISO9001 인증 획득 사진 <First acquired in 2003>
    • Improved customer satisfaction through quality assurance
    • Improved perception of the company by customers, leading to an increase in business
    • An established quality assurance system to continuously improve competitiveness
  • * ISO 9001 - An international standard defining the requirements of a set of quality management systems that can be applied to activities in all industries. An ISO 9001-certified company is recognized as fulfilling the requirements of quality management systems in its supply of products and services.
Angel-in-us
앤제리너스 매장 사진 앤제리너스 매장 사진 앤제리너스 매장 사진 앤제리너스 매장 사진

Brand Story

ALWAYS, ANGELINUS Emotional brand with the best quality and culture

Angel-in-us has revolutionized the Korean coffee shop market with its flavorful espresso-based coffee and emotional space to make better coffee accessible to more people. Angelinus has been loved by customers for a long time, for its passionate efforts to deliver a pleasant experience in every cup of coffee delivered to their hands. Fresh coffee, a variety of baked goods for everyone to enjoy, comfortable and stylish spaces to relax in everyday life, and a place where you can create memories the way you want. Angel-in-us will always be with our customers as a brand that changes with the times and enhances everyday values
ANGELINUS

Core Value

  • Excellent
    Products and service
    of an excellent quality are
    always our top priority
  • Flexible
    We pay attention to consumer
    tastes and needs,
    and flexibly adapt
  • Comfortable
    We make sure you are
    comfortable both physically
    and emotionally in our stores
  • Inspiring
    We pick you up
    and inspire you in your
    everyday life
  • Sustainable
    We care about sustainability
    for our customers,
    our business,
    and the environment

BI

Logo type

The expression “angel in us” paints an image of coffee, a gift from God, being passed on to us by angels.

Symbol&Emblem

In our brand representations, we emphasize the letter “A”, the first letter in our brand name, to express that we are “always” by your side. The logo was designed as a combination of an uppercase and a lowercase A, and is intended to be understood as a cup of coffee and a piece of cake seen from above.

Angel-in-us Beans&Signature

Fresh Green Bean

Angelinus Coffee uses small batches of top-quality fresh coffee beans, ensuring freshness by using all opened beans on the same day

Roasting System

We select only the finest and cleanest green coffee beans through a six-step preprocessing process conducted in our automated roasting facility

Signature

The chewy texture of custom-made hot sandwich, made with domestic rice baguette, pairs perfectly with our coffee

The signature coffee menu item, "Americcino," harmonizes the smooth foam of espresso with rich coffee flavor

Quality Certifications

Quality Guarantee (HACCP)

Lotte GRS complies with the Hazard Analysis and Critical Control Point (HACCP) protocol, which means that we pursue a preventive approach to hygienic management in food production in order to guarantee our food’s safety. Food ingredients and our manufacturing, processing, distribution, and consumption of food products are analyzed to identify potential hazards. Preventive safety measures for any identified hazards are systematically implemented to ensure the safety, integrity, and high quality of our food products.

Safe food production plans are formed and management is performed accordingly. All of our management procedures are thoroughly documented. Standardized food hygiene activities are carried out using scientific and technological methods, in a simplified and organized manner.

  • Hazard Analysis
    Analysis of pathogens and other biological, chemical, and physical hazards that can occur in the food production process
  • Critical Control
    Point
    Focused management to prevent, eliminate, or sufficiently reduce hazards
  • HACCP 식품 의약품 안전청
    위해요소 중점관리 우수식품

Environmental Certifications

Lotte GRS was the first in the Korean restaurant industry to acquire the internationally recognized ISO 9001 certification. We are continuing to improve our environmental management and quality control through a wide range of efforts, to ensure that we always remain a trusted company.

  1. ISO 9001: Quality Management Systems Certification ISO9001 인증 획득 사진 <First acquired in 2003>
    • Improved customer satisfaction through quality assurance
    • Improved perception of the company by customers, leading to an increase in business
    • An established quality assurance system to continuously improve competitiveness
  • * ISO 9001 - An international standard defining the requirements of a set of quality management systems that can be applied to activities in all industries. An ISO 9001-certified company is recognized as fulfilling the requirements of quality management systems in its supply of products and services.
Krispy Kreme
Doughnuts
크리스피 매장 사진 크리스피 매장 사진 크리스피 매장 사진 크리스피 매장 사진

Brand Story

Hot doughnuts with a Hot Now neon sign

Introduced to Korean consumers for the first time through its Sinchon branch in April 2004, Krispy Kreme Doughnuts, the first of its kind in Asia, is now available in over 100 stores nationwide, delighting customers with sweet and fresh doughnuts. Krispy Kreme Doughnuts has enhanced its freshness and softness by selling only doughnuts made daily. Through the Original Glazed Dozen, filled with sweetness and happiness that fills the mouth, you can share special moments and joy with your loved ones.
크리스피크림도넛
  • December 16, 2004
    Opened the first Sinchon store in Asia.

  • Since 1937, the "Original Glazed" has been delighting taste buds globally with its smooth
    and sweet flavor, earning love and appreciation from people around the world.

  • We provide freshly baked doughnuts to our customers
    through the Doughnut Theater.

  • The moment the "Hot Now"
    neon sign lights up, freshly baked,
    warm doughnut await your enjoyment.

Share The Love

Share the love with Krispy Kreme doughnuts.

  • Increase

    We only sell doughnuts made daily for added freshness.

    크리스피크림 가게 이미지
  • Reduce

    We produce our doughnuts with zero carbon emissions to protect the environment.

    크리스피크림 도넛 커피 이미지
  • Share the value

    If you want to share happiness with someone, don't hesitate to share it. Sharing will be even more enjoyable.

    크리스피크림 도넛이미지
  • Multiple the value

    We return the love we received from our customers through various social contribution activities with our corporate social responsibility.

    사람이미지

BI

Logo type

Krispy Kreme is a international brand offering premium-quality sweet treats, including its signature Original Glazed doughnut

History

Here’s a glimpse of the warm and sweet 76 years of Krispy Kreme.

  • 히스토리 배경 이미지

    JULY 13, 1937

    We Opened Our Doors On

    Krispy Kreme was founded by Vernon Rudolph on July 13, 1937. Leasing a facility in Winston-Salem, North Carolina, USA, he began supplying Krispy Kreme doughnuts to local grocery stores. Not long after, people started stopping by Rudolph's bakery, asking if they could buy his doughnuts while they were fresh and warm. Rudolph ended up making an opening in a wall of his bakery and selling his fresh, warm Original Glazed doughnuts directly to customers.

  • 히스토리 배경 이미지

    40s & 50s

    Improving The Doughnut Making Process Through Innovation

    By the 1940s and 1950s, Krispy Kreme had become a franchise of small family-owned stores. All Krispy Kreme stores used the same Krispy Kreme recipes, but they had to make the doughnuts from scratch. The doughnuts were tasty but lacked consistency. Krispy Kreme went on to set up company-owned doughnut mix production facilities and started to distribute the doughnut mix to Krispy Kreme stores through a set distribution network. The company soon incorporated a unique, self-developed doughnut making machine into the production of Krispy Kreme doughnuts. The 1950s saw Rudolph and his team of engineers focus on improving and automating their doughnut-making.

  • 히스토리 배경 이미지

    60s & 70s

    Our Stores Are Familiar Gathering Places For Friends

    The 1960s saw the growth of the Krispy Kreme brand in the Southeastern United States, leading to the gradual spread of its stores into the rest of the country. It was around then that the Krispy Kreme store took on its distinctive appearance consisting of the green tiled roof and standard road signs. The company experienced a downturn after Rudolph died in 1973, before it was acquired by Beatrice Foods in 1976.

  • 히스토리 배경 이미지

    80s & 90s

    The Hot Doughnut Experience Everyone Was Talking About US!

    In 1982, Krispy Kreme investors bought the company back from Beatrice Foods and began running it under the new slogan "hot doughnut experience." In 1996, a Krispy Kreme store was opened in New York City, the first outside of the Southeastern United States. In 1999, Krispy Kreme opened its first store in California, and began expanding its business across the country. In 1997, marking its 60th year, Krispy Kreme donated a company artifact to the Smithsonian National Museum of American History, which recognized Krispy Kreme doughnuts as an all-American product.

  • 히스토리 배경 이미지

    Todays

    Expansion, Innovation, Extending The Krispy Kreme Experience

    Krispy Kreme's growth continues in the 21st century! In addition to the US, today you can enjoy Krispy Kreme doughnuts in Canada, Australia, the UK, Mexico, Korea, Japan, Indonesia, the Philippines, Dubai, Kuwait, Saudi Arabia, China, and more.

Ple:eating
플레이팅 매장 사진 플레이팅 매장 사진 플레이팅 매장 사진 플레이팅 매장 사진 플레이팅 매장 사진

Brand Story

PLE:EATING is a complex dining culture space

that aims to deliver enjoyable gourmet experiences at various times and places under the concept of 'delicious time tasteful space'.
PLE:EATING

Core Value

  • Delightful
    PLE:EATING
    enjoyable moments
  • Together
    PLE:EATING
    moments shared together
  • Sensual
    PLE:EATING
    sensory spaces
  • Variety
    PLE:EATING
    diverse experiences

BI

Logo type

We symbolically represented the act of dining, with dishes facing each other on the table, using the dot of a colon. This design encapsulates the meaning of PLE:EATING as a place where "encountering new experiences and cultures" is central.

Sub Brand

Chocolat Palette
쇼콜라팔레트 쇼콜라팔레트 쇼콜라팔레트

Brand Story

Make a MAGICAL MOMENT

"Chocolat Palette" uses freshly extracted cacao mass to create fresh and special chocolate desserts. In this process, the unique aroma and intense flavor of fresh cacao unfold in the mouth, creating an amazing taste sensation. We hope that everyone who enjoys chocolate can experience novelty and specialness in their everyday lives. "Chocolat Palette" explores the unknown richness and taste of the world through cacao fruits, providing new special experiences.
쇼콜라팔레트

BI

Logo type

"Chocolat Palette" provides customers with delightful experiences through fresh and healthy chocolates made from cacao mass ground daily.

Symbol&Emblem

We've shaped the fresh fruit of cocoa into our brand logo and designed a symbol inspired by chocolate and paint.

Character

Shokori and animal friends who love cacao.

"Shokori Squirrel," who loves cocoa fruits

serves as the main character, aiding in the transportation
and reproduction process of cacao seeds.
  • A monkey symbolizing
    Curiosity.

    A monkey symbolizing
    curiosity playful and curious,
    enjoys munching
    on cacao tails.
  • A jaguar symbolizing
    powerful flavor.

    the apex predator of the
    cocoa forest.
    As a majestic presence,
    it represents the robust
    taste of cacao.
  • A parrot symbolizing
    diversity.

    with colorful feathers.
    It represents the diverse
    flavors of cacao beans.
  • A sloth symbolizing
    authenticity.

    with its slow and calm nature.
    It represents the patience
    and authenticity required
    for cultivating and processing
    cacao fruits.

Fresh Cacao

하단 참조

LIVE CACAO MASS Desserts made fresh every day with always fresh cacao mass.

  • Cacao nibs input meticulous selection of quality cacao beans
  • Grinding At the store, we grind daily using a dedicated grinder.
  • Extraction of cacao mass extraction of pure chocolate ingredients.
  • Completion Freshly flavored chocolate dessert completed.
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